Author/Editor: GMO Brand Security Inc., Keisuke Amino
Publisher: good.book Page Count: 202 pages
This book is recommended for the following people!
- Those who have just started learning about branding
- Legal and intellectual property professionals involved in preventing online brand damage
- IT personnel responsible for managing and securing websites, domain names, SNS, etc.
- Public relations and marketing professionals involved in enhancing and protecting the online value of brands
etc…
Practical System Book on Web Brand Security
In the general section, a new concept called "Web Brand Security" is introduced.
In the following "Practical Edition" section, based on the information explained in the general part,
the book systematically explains essential information for corporate practice, divided into (1) Domain Names,
(2) Websites & E-commerce Sites, (3) Marketplaces, (4) Social Networking Services, and (5) Email.
This book provides the minimum necessary information needed for corporate practice.
Rich Illustrations and Columns
The book is filled with rich diagrams and charts,
providing content that can be immediately applied to practical work,
using the latest statistical information from examples of online brand infringement.
Additionally, the columns feature specific examples of actual incidents and
break down slightly more technical content for easy understanding.
Comprehensive Case Studies
In the latter half of the book, frequently occurring cases of
brand damage are used as models to carefully explain the responses that companies should take.
Additionally, due to the unending instances of "drop catching" where third parties misuse domains that companies
have abandoned, the book includes a "Drop Catch Risk Assessment" to address these concerns.
Reader Feedback
"It was very enlightening to learn different perspectives on how to protect brands in the digital realm, distinct from typical cybersecurity approaches."
"From a marketer's standpoint, I realized that it's an era where understanding 'brand security' is essential before marketing."
"By the time I finished reading, I felt confident that I could handle online infringements effectively."
"The book provides detailed explanations of events and backgrounds related to domain and website security, which helps in organizing existing knowledge."
"The systematic organization of thoughts on web infringement measures and domain management helped me associate various issues and responses that I used to handle as they arose, and I feel like I now have a common, overarching approach to these initiatives."
Author Introduction
Author: Keisuke Amino
Keisuke Amino is the Head of the Domain Name Business Division at GMO Brand Security Inc.
After completing his graduate studies in Intellectual Property Strategy at Tokyo University of Science Graduate School of Professional Studies, he held dual roles at SoftBank Group Corp., overseeing both the Legal/Intellectual Property and Brand Management divisions. During his tenure at SoftBank, he was involved in intellectual property and brand management tasks for group companies both domestically and internationally as part of the holding company structure.
Since joining GMO Brand Security Inc. in August 2019, Amino has been responsible for the business unit, focusing on establishing governance structures for web brand security and consulting on risk management. Drawing from his extensive practical experience, he is committed to providing valuable solutions that keep a corporate perspective in mind, ensuring that every initiative adds value.
