Case Study: Toray Industries, Inc. on the Enduring Value of its ".brandname" TLD.

Why did Toray, one of Japan's foremost chemical companies, launch its own ".toray" branded domain?

A journey that started from scratch with no internal recognition has transformed the domain into a group-wide asset. Moving far beyond its original purpose of brand protection, ".toray" is now leveraged extensively across the entire organization.

Discover how they gained internal buy-in, the tangible cost benefits and enhanced security they achieved, and why they now call it an "indispensable tool for digital marketing" as they look to the future.

Find out more here: https://brandsecurity.gmo/en/works/000005/