Case Study: Sharp Corporation on the True Value of Its ".sharp" Brand TLD: "A Mark of Trust" in the AI Era

As we move from “search” to “ask AI,” the credibility of official websites is more crucial than ever. Why did major electronics manufacturer Sharp decide to implement its brand TLD, ".sharp" company-wide?

Under a top-management directive to "get it done in one year," the IT department led the decisive unification of domains. This initiative went beyond its initial goal of countering spoofing, evolving to raise employee brand awareness, improve SEO, and build a "mark of trust" for the coming AI era.

How did Sharp succeed in achieving company-wide adoption, a challenge for many businesses? Discover their journey to establishing domain governance that balanced top-down and bottom-up approaches, and learn about their vision for the future, where they state the brand TLD will be "a clear sign of reliability, even for AI."

Find out more here (external link, Japanese only): https://www.itmedia.co.jp/enterprise/articles/2512/04/news001.html