[Important Update] New gTLD (Brand TLD) Program 2026: Application Window Extended to August 12, 2026

This is a news update from GMO Brand Security, provider of the "GMO ‘.YourBrand’ Application and Operation Support Service."

Previously, the application deadline for the New gTLD (Brand TLD) Program 2026 was expected to be around the end of June 2026. However, according to the latest Applicant Guidebook released by ICANN on December 16, 2025, it has been revealed that the application window has been changed and extended, with the final deadline now set for August 12, 2026. This extension provides applicants with more ample time for preparation.

1. Confirmed New Application Schedule

The official schedule based on the latest guidebook is as follows:

• Application Window Opens: April 30, 2026, at 23:59 UTC
• Application Window Closes: August 12, 2026, at 23:59 UTC
• Total Duration: 105 days

2. Key Points to Note

While the application window has been extended to August, it is crucial to pay close attention to the following points:

No Late Submissions: The application system (TAMS) will not accept any submissions after the deadline. To account for unexpected system issues, it is essential to plan with a sufficient time buffer.

Early Submission Recommended: The Applicant Guidebook recommends that applicants complete the process "as early as possible" after the window opens to ensure a complete and error-free submission. Last-minute submissions are discouraged.

Strict Payment Deadline: The ICANN application fee must be received by ICANN within seven days of the application submission being completed and the invoice being issued. If payment is not confirmed within this timeframe, the application will be immediately canceled.

3. "Reveal Day" After the Application Window Closes

After the application window closes and initial administrative checks are completed, there will be a "Reveal Day," on which all applied-for strings are made public. This is currently scheduled for approximately nine weeks after the window closes (around mid-October 2026).

4. Conclusion

The extension of the deadline to August 12 allows for more strategic preparation, such as refining application content and considering Replacement Strings. However, to avoid potential issues with international wire transfers and system load, we strongly recommend proceeding with the original timeline of aiming for submission by the end of June. From a risk management perspective, this is the safest approach.

Why Choose GMO Brand Security?

GMO Brand Security will leverage its proven track record and extensive experience to guide your brand TLD acquisition to success.

1. No. 1 Market Share in Japan GMO Internet Group, supported 83% of all brand TLDs acquired in Japan during the previous 2012 application round, boasting the No. 1 domestic market share.

2. Dual Expertise as both an Applicant and Operator As our group operate our own ".gmo" TLD, we offer strategic support that covers not only application know-how but also post-acquisition operations and brand strategy.

Leveraging these strengths, we continue to provide brand strategy consulting utilizing domains for many clients, including major Japanese corporations. For any consideration of a new gTLD (brand TLD) or for specific application preparations, please do not hesitate to consult with GMO Brand Security, provider of the "GMO ‘.YourBrand’ Application and Operation Support Service."

Learn more about our "GMO ‘.YourBrand’ Application and Operation Support Service": https://brandsecurity.gmo/domain/service/brandtld/

Contact Us: https://www2.brandsecurity.gmo/l/959492/2022-04-20/8cyw