Customer case studies of trademark registration support and advance preparation
We provide comprehensive support, including preparation of documents related to trademark applications and application procedures overseas, and communication to overseas agents.
Mr. Junpei Fukuyasu, Intellectual Property Group, Legal Department, Corporate Strategy Division, Pigeon Corporation
We have asked GMO Brand Security to do a variety of things, including preparing to file a foreign trademark application.
I feel that the "Sales Style" in which one of GMO brand-security staff is the contact point is very convenient, rather than the style in which the common "Inquiry Centre" is used and the attorney-at-law teacher is used as the contact point.
We appreciate that there are people who always understand our situation. If the attorney or patent attorney's teacher is the direct contact point, it will be difficult to communicate directly. However, it is easy to consult with the salesperson in charge about questions and minor matters because the salesperson in charge stands in between. There are other companies that have sales representatives in charge, but GMO Brand Security offers advice on procedures as well as counseling on costs and special internal conditions, so it is very easy for sales representatives to work.
Above all, unlike requests to patent firms that make internal decisions on a variety of application conditions, such as the country of filing and the classification of applications, I believe that the fact that we can proceed with consultations from the "sprouting" stage of the application is a distinctive feature of GMO brand-security, which differs from other firms, is a very strong presence.
We have a "Pigeon Way," which is the basis of our business activities, including our management philosophy, and our employees' ideas and actions.
This Pigeon Way is shared by all Group companies, including both domestic and overseas. However, because of the company-wide penetration, I believe that the Pigeon Group's strengths are that it is possible to think about things on the same language, even if they are in different languages.
In order to promote businesses, the content requirement by each division is also based on Pigeon Way of each division. Therefore, as the intellectual property division as much as possible, it is necessary to consider the ideas of each division and make it possible to proceed based on NG of each division. For this reason, I would really appreciate it if we were able to establish relationships with GMO brand security that allow us to consult with you from the review stage.
In addition, the collaboration between sales representatives and those in charge of operations, who are liaison with overseas representatives, is also flexible and helpful. The sales representatives in charge take the opportunity to respond more quickly, and as a result, the overseas representatives control more smoothly.
Even if a problem arises, we are working to draw the intentions of both our overseas representatives and to translate them one by one to make sure that they are convinced of them as well.
We do not need to order something from us, but we can discuss the points of reflection and improvement with our GMO brand security. We believe that we are building relationships where we can grow together next time.
GMO Brand Security has acquired and renewed trademarks in all countries, both domestic and overseas. In addition to providing management agencies and management tools, we also provide support for internal governance, such as the establishment and renewal of guidelines to disseminate trademark-related rules within the company.